A new multi-million pound initiative to encourage further tourism in Scotland is being championed by Olympic hero Sir Chris Hoy and famous violinist Nicola Benedetti. The £3.5 million campaign, entitled ‘Brilliant Moments’, is placing a special emphasis upon three high profile events that are scheduled to take place in Scotland during 2014; namely Homecoming Scotland, the Commonwealth Games and the Ryder Cup. Tourists are being urged to make Scotland their first choice of destination, and residents are also being pressed to enjoy their own country on a more regular basis.
The campaign, which is being undertaken by VisitScotland, is due to air as a series of four adverts across the UK, and Sir Chris Hoy has been confirmed to feature at the end of the main commercial. Nicola Benedetti will similarly be present in an alternative version, whilst a further golf themed visual will be closed by Ryder Cup captain Paul McGinley. Social media is also being utilised to spread the message of the campaign, and Scottish Prime Minister, Alex Salmond, has already been enthusiastic in his support.
Scotland certainly has a number of upcoming events in 2014 that are thoroughly worthy of consideration. The Commonwealth Games is set to make history as the largest multi-sport event ever to be held in Scotland, yet the country’s appeal as a tourist destination extends far beyond the restrictions of 2014. As has been recently detailed on our blog, Scotland has been hailed as one of the top 10 countries to visit over the course of next year, though many of its attractions remain present all of the time.
The stunning scenery and cultural highlights of Scotland are accessible on a consistent basis, and an ideal way to enjoy this unique country is through the hire of a motorhome. Motorhome holidays allow you an unprecedented amount of flexibility when it comes to roaming across the length and breadth of Scotland, and also offer you this freedom at a fraction of the cost of travelling between hotels. We can also offer trailer hire in Aberdeen to allow you to move between campsites using your own vehicle, whilst also benefiting from extra mobile storage room. For an affordable holiday in Scotland, look no further than Rennie Motorhomes. Contact us now to find out more.